According to a new report done by Strategy Analytics, Apple shipped 6.8 million Apple Watch models in Q3 of 2019, to put that in perspective, Apple shipped around 4.5 million models this month last year.
Apple shipped 6.8 million smartwatches worldwide in Q3 2019, rising an above-average 51 percent from 4.5 million in Q3 2018. Apple Watch remains a long way ahead of the chasing pack and its global smartwatch market share has grown from 45 percent to 48 percent in the past year. Apple Watch continues to fend off strong competition from hungry rivals like Fitbit and Samsung. Apple Watch owns half the worldwide smartwatch market and remains the clear industry leader.
Strategy Analytics notes the overall growth of the smartwatch market, with shipments going up to 14 million with Apple and Samsung leading the pack. The report notes Samsung shipped 1.9 million watches in Q3 with a total share of 13.4% of the market.
It’s important to note the timing, one week ago news broke that Google was acquiring FitBit, one of the Apple Watch competitors, and as noted by the report, Fitbit lost its 2nd place ranking to Samsung. Despite the shift in the market, questions still loom on Google’s intent with the acquisition and what it means for the competition.