Apple Senior VP of Marketing under fire for comments on Chromebooks

RECTANGLE phill schilcher comments

In an interview with CNET, where Apple’s Senior VP of Marketing Phill Schiller talks about the brand new 16-inch MacBook Pro, he also talks about the Chromebook and it didn’t go so well.

When asked by CNET’s Roger Cheng, about how the MacBook is popular among college students, but yet still the Chromebook remains a popular choice, Phill says:

“In the K-12 market, particularly for the lower grades — K through six to nine — iPad is doing really well. We think it is the ultimate tool for a child to learn on.” 

Phill continues:

Kids who are really into learning and want to learn will have better success. It’s not hard to understand why kids aren’t engaged in a classroom without applying technology in a way that inspires them. You need to have these cutting-edge learning tools to help kids really achieve their best results. 

Yet Chromebooks don’t do that. Chromebooks have gotten to the classroom because, frankly, they’re cheap testing tools for required testing. If all you want to do is test kids, well, maybe a cheap notebook will do that. But they’re not going to succeed.

The controversy is pointed towards Phil’s last comment, seemingly saying students and children with Chromebooks won’t succeed, so if you want to be successful head over to apple.com and grab yourself an iPad Pro or the brand new 16-inch MacBook Pro.

However, Phil was quick to correct his remarks, tweeting:

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Sami
Sami started falling in love with Apple in 2010 with the iPhone 4S. As a registered developer, he deeply admires the world of Apple. Sami is an aspiring journalist, writer, and actor. He also has devoted his life to sharing his passion and knowledge with others around the world.