A new report by the Wall Street Journal says top Apple executives met with officials from Pac-12 and MGM to come to a deal that would give Apple extra content, including James Bond films.
The representative meeting with these officials is Apple’s head of mergers and acquisitions, Adrian Perica. The Wall Street Journal notes that no real deal was agreed on and that the meetings were only “preliminary” and sought to have after MGM was looking to attain the cable channel Epix.
The report also outlines what exactly is in it for Apple, including the rights for James Bond hit films:
Wall Street Journal also notes that Apple’s senior vice president of Internet Software and Services met with Pac-12 Commissioner Larry Scott about “about the conference’s effort to sell an equity stake in its media rights package, valued at up to $5 billion, that includes the Pac-12 Networks and all marquee football, basketball and live sports programming that is fully available in 2024, according to people familiar with the discussions.”
Apple has been eyeing bigger partnerships for Apple TV since its launch, with Apple focusing heavily on exclusive content, this is a clear sign Apple is trying to widen its base with new and exciting content.