In an internal email, Apple VP of Internet Software and Services Eddy Cue announced to staff despite it being a “not ideal time” that the current VP of Apple Music, Oliver Schusser will take on a new role.
That new role will be the new lead for Beats starting next month. He will not leave his position at Apple Music, CNET who first obtained the email reports:
A Beats spokesperson confirmed to CNET that Schusser will lead Beats after Wood’s departure on April 30. Schusser will also continue to run Apple Music and International Content, reporting to Cue. The consolidation is a homecoming of sorts for Apple Music, which was built on the backbone of the earlier Beats Music streaming service.
In the leaked email, Eddy Cue touts Oliver’s success with Apple Music over the years, and how the company’s vision aligns with that of the Beats brand.
Since taking on the Apple Music business a little over a year ago, Apple Music has achieved steady growth under Oliver’s leadership. He’s passionate about music and the Beats brand. He’s equally passionate about building a strong, collaborative culture with his team.
The news comes as a surprise as Apple leaker Jon Prosser reported earlier this month that Apple has long-term plans to phase out the Beats brand. Today’s news can be looked at in two ways. It could be interpreted that Apple is already in the process of merging Beats into its in-house team.
Or, looked at in a way which solidifies Apple’s commitment to maintain Beats as a standalone entity. In reality, only time will tell.