As a brand new election cycle quickly approaches in the United States and given the impact that Facebook and social media played in 2016, Facebook is testing a new feature aimed to not repeat history.
Announced in a blog post today, Facebook and Instagram are testing a feature that will automatically add a label to “high reach” accounts saying where the post was physically posted. Under the label will include a new “About” section which will say where the owner of the account is located. Facebook in a statement explains its reasoning:
“These changes are part of our broader efforts to protect elections and increase transparency on Facebook and Instagram so people can make more informed decisions about the posts they read, trust and share,”
The feature is currently being tested “with Facebook Pages and Instagram accounts that are based outside the US but reach large audiences based primarily in the US,” but the company says it hopes to expand it once it rolls out in the US.