A new analytical report from Counterpoint Research shows that Apple’s efforts in India are paying off. According to Counterpoint, the overall smartphone market in the country grew by 4% in Q1 of the year, while smartphone shipments into the country dropped nearly 20% in March.
Apple maintained its place as the 3rd top smartphone seller, getting beat by Xiaomi and Vivo. Apple saw a 79% growth and accompanied 55% of the “ultra-premium” smartphone market.
Apple grew a strong 78% YoY driven by strong shipments of iPhone 11 and multiple discounts on platforms like Flipkart and Amazon. In the ultra-premium segment (>INR 45000, $600 ) it was the leading brand with a market share of 55%.
Apple has been pushing itself in India, aiming at mid-entry level phones, and with the launch of the brand new iPhone SE, it might be a hit. Apple is also eyeing India for production, as early as this year the company started producing the iPhone XR in the country with the goal of driving down costs and increasing its presence.
More recently, Apple CEO Tim Cook also shared that the first Apple Store in the country would be opening soon, and that he sees great potential with the Indian people. He offered no date or time-frame for the store.