Earlier this month Zoom posted a blog post proudly displaying how it has has “300 million active users,” where if true would put it in the lead for remote-work tools. But, the guys and gals over at The Verge noticed something. They report that Zoom updated that post to say it has “300 million participants,” not daily users. As The Verge explains:
The admission came after The Verge noticed the company had quietly edited a blog post making the claim earlier this month. Zoom originally stated it had “more than 300 million daily users” and that “more than 300 million people around the world are using Zoom during this challenging time.” Zoom later deleted these references from the original blog post, and now claims “300 million daily Zoom meeting participants.”
The difference between a daily active user (DAU) and “meeting participant” is significant. Daily meeting participants can be counted multiple times: if you have five Zoom meetings in a day then you’re counted five times. A DAU is counted once per day, and is commonly used by companies to measure service usage. Only counting meeting participants is an easy, somewhat misleading, way to make your platform usage seem larger than it is.
They note the post was updated on April 24th, Zoom said in a statement to The Verge that it was a “genuine oversight on our part.” They added that once they realized the mistake, it was fixed accordingly.
“We are humbled and proud to help over 300 million daily meeting participants stay connected during this pandemic. In a blog post on April 22, we unintentionally referred to these participants as “users” and “people.” When we realized this error, we adjusted the wording to “participants.” This was a genuine oversight on our part.”Zoom’s Statement to The Verge