Apple is buying older shows and is adding them to Apple TV; Bloomberg

OverPage 0 26

Bloomberg reports that Apple will buy older TV shows and will add them to Apple TV+ in an attempt to catch up with the competition, the report says:

Apple Inc. is acquiring older movies and shows for its TV+ streaming service, aiming to build a back catalog of content that can better stack up against the huge libraries available on Netflix, Hulu and Disney+.

The company’s video-programming executives have taken pitches from Hollywood studios about licensing older content for TV+ and have bought some shows and movies, according to people familiar with the matter.

The move represents a subtle strategy shift for Apple TV+, which launched in November with a lineup of original programs. The company plans to keep TV+ focused on original shows, and hasn’t yet acquired any huge franchises or blockbusters for its back catalog, according to the people, who asked not to be identified because the deliberations are private.

Default image
Sami
Sami started falling in love with Apple in 2010 with the iPhone 4S. As a registered developer, he deeply admires the world of Apple. Sami is an aspiring journalist, writer, and actor. He also has devoted his life to sharing his passion and knowledge with others around the world.