Instagram testing the option to add ads to IGTV

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In an attempt to take on YouTube and raise engagement, Instagram announced today that it is testing with a small group of users ads within IGTV. The new feature will allow influencers to add commercials to their videos.

The Facebook-owned company will share the revenue with influencers keeping “at least 55%.” The ads can be up to 15 seconds longs, and similar to Snapchat will appear as a user browses IGTV video options. Alongside ads, influencers will have the option to sell “badges” to viewers during live streams. These badges will be displayed next to a user’s name, once similar to Twitch’s donation system.

It will be tested with a “small group” of users and will rollout slowly to the rest of Instagram users in the coming weeks.

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Sami started falling in love with Apple in 2010 with the iPhone 4S. As a registered developer, he deeply admires the world of Apple. Sami is an aspiring journalist, writer, and actor. He also has devoted his life to sharing his passion and knowledge with others around the world.