In an attempt to take on YouTube and raise engagement, Instagram announced today that it is testing with a small group of users ads within IGTV. The new feature will allow influencers to add commercials to their videos.
The Facebook-owned company will share the revenue with influencers keeping “at least 55%.” The ads can be up to 15 seconds longs, and similar to Snapchat will appear as a user browses IGTV video options. Alongside ads, influencers will have the option to sell “badges” to viewers during live streams. These badges will be displayed next to a user’s name, once similar to Twitch’s donation system.
It will be tested with a “small group” of users and will rollout slowly to the rest of Instagram users in the coming weeks.