Counterpoint Research released a new report outlining in detail premium smartphone sales during the first 3 months of 2020. According to the report, smartphones priced over $400 saw a 13% drop in sales from January to March. The report notes COVID19 and its economic impact as the leading cause for the decreased sales.
Apple dominated the premium smartphone market with a 57% market share followed closely by Samsung and Huawei. OPPO, an increasingly more vibrant smartphone brand grew 67% with Xiaomi also growing at 10%. Worldwide, Samsung and Apple maintained the top two spots outside of China where Huawei takes the lead. As for specific models, the iPhone 11 crushed the leaderboard taking out the iPhone 11 Pro Max, iPhone 11 Pro, and the iPhone XR.
Huawei’s strong lead in China is thanks to its 5G technology already in place across its lineup, a feature that Apple is expected to adopt this fall. CNBC reported that despite the lack of 5G, iPhone sales in China during April did reasonably well as the country exited its COVID19 phase.