Since February, Apple has rejected at least five versions of Facebook Gaming, according to three people with knowledge of the companies, who spoke on the condition of anonymity because the details are confidential. Each time, the people said, Apple cited its rules that prohibit apps with the “main purpose” of distributing casual games.
People familiar with the matter said that the app may be a threat to Apple’s own gaming service, Apple Arcade. They say it shows the incredible power that Apple leverages over its ecosystem and what apps and games can compete with it. Apple cites its own App Store policy as the reason for rejection, which is now coming under fire from the EU for anticompetitive behavior.
“We need to ensure that Apple’s rules do not distort competition in markets where Apple is competing with other app developers,” said Margrethe Vestager, the European Commission executive vice president in charge of competition policy.The New York Times
Just this week email client Hey was told by Apple that it would be taken off the App Store unless it used its own in-app purchasing system which gives Apple commission for purchases made. Prior to the recent backlash due to its behavior Apple touted the economic benefits that the App Store makes last week.