The New York Times announced on Monday that it will be leaving its current partnership with Apple News due to the service not “aligning” with its values, per a release:
Starting on Monday, Times stories were no longer appearing alongside other publications’ articles in the curated Apple News feed available on Apple devices.
The Times is one of the first media organizations to pull out of Apple News. The Times, which has made adding new subscribers a key business goal, said that Apple had given it little in the way of direct relationships with readers and little control over the business. It said it hoped to instead drive readers directly to its own website and mobile app so that it could “fund quality journalism.”
“Core to a healthy model between The Times and the platforms is a direct path for sending those readers back into our environments, where we control the presentation of our report, the relationships with our readers, and the nature of our business rules,” Meredith Kopit Levien, chief operating officer, wrote in a memo to employees. “Our relationship with Apple News does not fit within these parameters.”
In a statement to NBC News, Apple says it will continue to service its 125 million customers alongside its countless other publishers. Apple also seems to throw shade at the claims made by the paper that the service does not help build a relationship with readers saying only “a few” articles were published daily.
The pull out is a major blow to Apple who has marketed the service as a one-stop-shop for Apple customers. The New York Times is one of the worlds leading journalistic institutions, it pulling out of the service is unprecedented. The paper says the service does not add value to its customers and that Apple has done little to help publishers build a relationship with readers and followers.
Publishers have for long complained that the service lacks in actual value, and it would not be a surprise to see other publishers pull out in the following days.