Tim Cook significantly lags behind in list of “Best CEOs for Diversity”

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Following the gruesome death of George Floyd, the Black Lives Matter movement erupted in the United States and around the world. Discussions around workplace and societal diversity and rights came into the spotlight, equally so for major companies.

Apple CEO Tim Cook responded to Mr. Floyd’s death in a letter to employees calling for everyone to step up and speak on what’s right. In an interview, prior to WWDC Mr. Cook discussed his role as CEO of a $1+ trillion company and how it’s important that people like him continue to support diversity and racial justice.

While he may have good intentions at heart, a recent survey by Comparably shows him lacking in on the diversity front compared to other CEOs. Tim Cook ranks 8th place, while the CEO of Microsoft Satya Nadella took the first place, and Google CEO Sundar Pichai at 3rd.

The survey was conducted over a 12 month period (June of 2019 to June of 2020) where employees of colors in major companies were asked to rank their CEOs on the topic of diversity.

“We need to point out when a company is falling and see what we can change to make better, but we also need to point to great examples of leaders of companies that are fantastic for people of color,”

Comparably CEO Jason Nazar via USA Today

Apple touts its diversity proudly on its website, however, data on race and ethnicity breakdown of its overall staff hasn’t been updated since 2018. The public data from 2018 shows that 9% of employees are Black, with 50% being White, 23% Asian, and 14% Hispanic. In leadership, 3% of staff are Black, 63% White, and 0% for Native American, Native Hawaiian, and Pacific Islander.

It remains unclear when Apple will update its website to reflect changes in its staff over the past 2 years, which is likely to reflect better on Apple’s diversity than the currently available data.

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Sami started falling in love with Apple in 2010 with the iPhone 4S. As a registered developer, he deeply admires the world of Apple. Sami is an aspiring journalist, writer, and actor. He also has devoted his life to sharing his passion and knowledge with others around the world.