Snapchat announced today a new feature, almost straight out of the TikTok playback that will allow users to add music to Snapchats. While it seems like a rip-off of TikTok, Snapchat’s biggest advantage is its special deals with big names in the music industry, as the TechCrunch reports:
In Snapchat’s case, users will be able to add music either pre or post capture from what the company promises will be a “robust” catalog of music. This is made possible by way of Snap’s deals with music industry partners, including Warner Music Group, Warner Chappell, Universal Music Publishing Group, NMPA publisher members, Merlin and others, who have licensed their music for use in Snapchat’s app.
If you receive a Snap using music, you’ll be able to swipe up to view information on the artists, the album, and/or song. Snapchat will open the web-preview using Linkfire where it will link the full song on music streaming services like Spotify, Apple Music, and Sound Cloud.
With TikTok, clicking on an audio shows users all other views using that audio, it shows little information on the original artist behind the song. Snapchat hopes to change this by linking each sound to the original artist directly.
“We’re constantly building on our relationships within the music industry, and making sure the entire music ecosystem — artists, labels, songwriters, publishers and streaming service — are seeing value in our partnerships,” a company spokesperson said, with regard to the new feature.Snapchat Spokesperson via TechCrunch
Snapchat says the feature is currently in testing with plans to expand in English market this fall.