The new service Apple hopes will encourage more people to purchase Apple services, which in the past years has become a more prominent revenue source. Bloomberg quotes sources saying it will launch in October alongside the new iPhone, which corroborates a timeline reported by Jon Prosser.
In a separate report, Mark Gurman offers more information on the tiering and pricing of the new service. According to Gurman, Apple will offer different tiers fr the bundle which goes as followed, tier 1 will offer Apple Music and Apple TV+, tier 2 will add an Apple Arcade subscription, tier 3 will add Apple News+, followed by the highest tier which will add extra iCloud storage.
Apple’s plans, and the structure of the bundles, may change. But the goal is to offer groups of services at lower prices than would be charged if consumers subscribed to each offering individually. An Apple spokesman declined to comment.Bloomberg
Apple is also planning a future ioS 14 updates which will suggest different tier packages for users depending on which apps and services they currently use. Apple is also developing a new subscription for virtual fitness classes internally called “Seymour” which hopes to rival online classes offered by Nike and others.