Today Epic Games introduced a brand new “Epic direct payment” option within Fortnite that bypasses Apple’s and Google’s 30% commission fee. The new direct payment option comes at a discounted price vs. purchases through the App Store in-app purchasing system, as The Verge reports:
On both iOS and Android, Epic has introduced a new direct payment option. If you purchase V-bucks or anything else in the game through either the App Store or Google Play Store, it will cost the same as always. But the new direct option comes with the discount. “Currently, there are no savings if players use Apple and Google payment options, where Apple and Google collect an exorbitant 30 percent fee on all payments,” Epic says. “If Apple and Google lower their fees on payments, Epic will pass along the savings to players.”
Apple maintains strict contorl over how apps allow users to buy in-app purchases, however, it remains unclear how Epic Games was able to provide this new option whilst still maintaing Apple policy. However, as the develoepr points out in its FAQ section, many apps on the store offer their own direct- payment option:
Thousands of apps on the App Store approved by Apple accept direct payments, including commonly used apps like Amazon, Grubhub, Nike SNKRS, Best Buy, DoorDash, Fandango, McDonalds, Uber, Lyft, and StubHub. We think all developers should be free to support direct payments in all apps. In operating Fortnite on open platforms and operating the Epic Games Store, Epic has processed over $1,600,000,000 of direct payments successfully, and uses industry trusted encryption and security measures to protect customer transactions.
Clearly Apple and Google acknowledge that third party payment services are safe and acceptable for goods and services. Epic direct payment simply offers players the same kinds of payment options as these other apps.
The whole purpose of the new option is to offer users a cheaper alternative to Apple’s in-app purchasing system which takes 30% of sales.
This page will be updated when more information becomes available.