Apple Inc. on Monday told retail and customer-support employees that the company is expanding the time period when customers can subscribe to its AppleCare+ service.
Consumers currently have a chance to sign up to the warranty-and-support program within 60 days of buying an Apple product. This subscription window is increasing to up to a year now in the U.S. and Canada.
“This gives customers another opportunity to protect their device and have access to all the AppleCare+ benefits,” Apple wrote in a memo to staff seen by Bloomberg News. The company told employees the offer is available to customers who pay for AppleCare+ in full versus monthly payments, or for those that subscribe via installments on the Apple Card credit card.
Devices must be checked by an Apple retail employee to make sure it is not damaged before joining the new plan. During its Q3 earnings call, Apple CEO Tim Cook noted that AppleCare has been impacted by store closures and overall effects of the pandemic. Hopes are high that the new extension will encourage more people to sign up for the extra coverage which offers cheaper repair than out of warranty services.