According to a new market report by Gartner published on Tuesday via CNBC, global smartphone shipments dropped 20.4% to 295 million units in Q2 of 2020. Despite the significant drop in overall shipments, iPhone shipments remained unchanged, remaining relatively flat while Samsung, Huawei, and others dropped. As CNBC reports:
Samsung sales were down 27.1% year-over-year, according to Gartner. Huawei’s smartphone sales dropped 6.8%. Two other Chinese brands, Xiaomi and Oppo saw declines of 21.5% and 15.9%, respectively, according to the report.CNBC
In total, the drop in shipments can be attributed to travel restrictions, retail closures, and less erratic spending habits due to economic pressure caused by the COVID19 pandemic.
“The improved business environment in China helped Apple achieve growth in the country. In addition, the introduction of the new iPhone SE encouraged users of older phones upgrade their smartphones,” said Gartner research vice president Annette Zimmermann.CNBC
Apple’s ability to dodge any massive drop in shipments is in large part due to the iPhone SE, released in March, is appealing well thanks to its low price point. The iPhone SE has been a hit, particularly in China where competition for high-end smartphones, at low-end price points is fierce. Apple is expected to contribute to the market in China with the release of the iPhone 12 this fall, featuring 5G, a massive selling point in the region.