Apple is eyeing to add augmented reality content to shows and movies on Apple TV Plus, Bloomberg reports. According to the report, Apple is looking to allow users to see objects and characters in AR, on their devices, and in real life, per the report:
In the new feature, elements of a TV show, like characters or objects, would be displayed on a viewer’s phone or tablet and integrated into the surrounding environment, according to people familiar with the project. For example, someone watching a moon-walking scene in the Apple show “For All Mankind” might be able to see a virtual lunar rover on their device’s display, seemingly perched atop their living room coffee table. The option would serve as bonus content akin to the director commentary or trailer that accompany a movie download and would be accessed from Apple’s TV app on the iPhone or iPad.
According to sources outlined in the report, Apple had originally planned to launch the feature this year, however, COVID19 delayed it. The report cites “software development and film production” as limitations driven by stay at home orders.
Now, Apple is eyeing the feature to debut in 2021, a year prior to the launch of its rumored AR/VR headset, currently being dubbed the “Apple Glasses.” Apple hopes the feature will encourage more users to subscribe to its streaming service which has been struggling to gain real traction compared to Netflix and others.
The feature also fits well with a recent push by the company with ARKit, and the new LiDAR sensor on the iPad Pro and rumored iPhone 12. Debuting the feature ahead of the “Apple Glasses” will provide even more functionality to the glasses, on top of the numerous apps on the App Store currently utilizing ARKit.