Apple’s 30% cut for in-app purchases has come under unbelievable scrutiny and questioning in the past few weeks and months. The policy, long-standing and common amongst other app distribution platforms is a pillar in Epic’s fight against Apple.
Two weeks ago Facebook joined the fight against the policy accusing Apple of being the reason small businesses are suffering amidst economic repercussions caused by the COVID19 pandemic. Facebook claims that Apple is refusing to cancel its 30% commission cut for services sold by businesses via Facebook’s new “Facebook Business” feature on its iOS app.
Now, Facebook says that Apple is attempting to hide the fact it takes a 30% cut from in-app purchases, as reported by Reuters:
Facebook Inc on Thursday told Reuters that Apple Inc rejected its attempt to tell users the iPhone maker would take a 30% cut of sales in a new online events feature, forcing Facebook to remove the message to get the tool to users.
Facebook says that Apple is citing showing “irrelevant” to users, however, given recent bad press about the policy, the move is clearly designed to hide it from the public. As Facebook says in a statement:
“Now more than ever, we should have the option to help people understand where money they intend for small businesses actually goes. Unfortunately Apple rejected our transparency notice around their 30% tax but we are still working to make that information available inside the app experience,”
According to mockups of Facebook’s iOS app, the company was planning to tell users that Apple takes a 30% cut for purchases made. However, Reuters found that the app did not include any such messaging.
An Apple spokesperson declined to comment.