A survey conducted in the United Kingdom has found that Samsung remains the top choice for buyers in future smartphone purchases, followed by Apple and Huawei. The survey done by Consumer Lens found that consumers are more likely to switch from Apple to Samsung, it also found that around 1/2 of buyers are using smartphones less than a year old.
Senior Analyst Pavel Naiya said: “Samsung took the lead with its latest SKUs and continuous promotion, whereas prospective iPhone buyers are mostly waiting for its first 5G device. Apple users give more importance to the rear camera than Samsung users. It may be a result of the Apple advertisements focusing on camera. Battery life, price and build quality are the three most influencing factors for future purchases.”
As expected, COVID19 does come into play with overall spending habits as 86% of the respondents say they are concerned about the pandemic. 37% say they are holding off with buying a new smartphone, with some Apple users waiting for the rumored iPhone 12 with 5G support.
Research Associate Arushi Chawla said: “UK is one of the markets which were severely affected by the COVID-19 pandemic. However, the country managed to quickly control its spread with lockdowns and maintenance of social distancing. This is also reflected in consumer sentiment. Though most of the respondents are concerned about COVID-19, it will not affect their planned smartphone purchase. Two-thirds of the respondents are planning to spend as usual, whereas only 11% of them are interested in cutting their budget by 20% or more.”
You can checkout the full survey report here.