In a tweet on Friday, Apple CEO Tim Cook voiced his support for a boycott being taken by NBA, WNBA, and other pro-sport league players following the violent encounter between Jacob Blake and police offers.
On August 24th, a video posted to social media shows Blake walking away from police officers, and heading to his car, the offers then proceed to shot Blake 7 times in his back. In response to the incident in Kenosha, Wisconsin, the governor deployed the National Guard to counter mass protests and riots following yet another senseless violent encounter with police.
According to his family, the 29-year-old is currently paralyzed and seeking medical care. Following the event, the Milwaukee Bucks announced they would sit out of Game 5 in the 1st playoffs of the NBA season on Wednesday in protest. In light of the team’s decision, the NBA announced It would postpone Game 5 entirely.
The decisions by the players have been heavily politicized with senior White House and President Trump administration officials weighing in. Nonetheless, Mr. Cook’s comments represent how vocal the CEO has become on racial issues. In the tweet on Friday, he said that Apple stands with the players in their boycott of the games, challenging the “status quo.” Mr. Cook additionally mentioned Emmett Till, a 14-year-old African American who was lynched in 1995 for simply offending a white woman.
Following the death of George Floyd in May of this year, Apple announced its Apple’s Racial Equity and Justice Initiative with a $100 million commitment. Despite the outgoing positive image, a recent report highlights how little that commitment actually is in comparison to the companies overall profits and revenue.