One year ago today, August 29th, 2019, Apple officially announced its “By innovation only”September 10th, 2019 keynote event. The event included the reveal of the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max, alongside the Apple Watch Series 5 and the “iPad“.
Fast forward a year later and there’s silence from the Cupertino giant on this year’s keynote. COVID19 forced Apple, like many others to plan virtual, online events such as WWDC. Given, unfortunately, COVID19 is still very much present, the risks of Apple doing an in-person event are high.
Apple events typically rack up 100’s if not 1,000’s of attendees making it a clear hotspot for widespread COVID transmission, even with social distancing and masks. Unless Apple holds an in-person event only for select members of the media and senior executive leadership, it’s highly likely this year’s event will be virtual.
Jon Prosser reported earlier this month that Apple is planning to launch a new Apple Watch and iPad via a press release during the September 7th week. He also reports an “iPhone 12” event in the week commencing October 12th. In July during the companies Q3 earnings call, it for the first not only confirmed the existence of an unreleased product but also confirmed this year’s iPhone would be delayed by a few weeks.
If Jon Prosser is accurate, which his track record proves him to be, then we can expect an official announcement for an October event somewhere in the middle of September, or sooner if Apple wants to build up the hype.
Props to Parker for pointing this out!