Amazon has slowly been rolling out a major redesign for its iOS app that focuses more on a unified design language and makes common tasks that customers do on Amazon easier. The redesign has slowly been rolling out to users in the US over the summer, however Amazon has confirmed to TechCrunch that the new design will be available to all US iOS customers by the end of September.
One of the biggest visual changes is a new gradient top bar. The gradient is a blue-green tint that offers an easy visual transition between top menu controls, and the content in the app itself. The app has also been reworked to make it easier to use with one hand, as TechCrunch reports:
As you move through the updated app, you’ll notice a new “Quick Access” bar floating on the bottom of the screen that offers shortcuts to the most frequently accessed features. This bar provides links to the app’s Home page, where you’ll find your personalized shopping recommendations, program offers and other seasonal content. The second button, a profile icon, takes you to your account page where you’ll find your orders, lists, account options and previously browsed and searched items.TechCrunch
The app also prioritizes Amazon’s own service such as Whole Food, Alexa Lists, and aMazon Prime, Video and Music in the Search menu. While it makes it easier for users to gain access to what Amazon themselves delivers, some may see it as an unfair advantage for the company to promote its own products vs. other sellers.
Despite the app launching to US customers by the end of the month, with plans to bring the new redesign to Canada, Europe, China, Japan, and Central and South America, the App Store listing still shows the apps former design.