Apple announces 2020 keynote for the Apple Watch on September 15th

sept. 15 event rect

Apple today ended months of speculation and announced it will hold a special keynote event on September 15th. The announcement came on the heels of a rumored Apple Watch and iPad Air refresh as reported by Jon Prosser, however, that did not come to fruition.

This year Apple had to hold WWDC online, a first for the company due to the coronavirus pandemic. This year’s fall keynote will also be live-streamed via Apple’s website and presumably on YouTube. While Apple has typically launched its new iPhone lineup at an event in September, this year Bloomberg reports the September 15th keynote will be for the Apple Watch, not the iPhone.

The event announcement on Apple’s website doesn’t have its typical tag line that hints at what is to be announced. But the invitation to media says “Time Flies,” indicating the announcement is related to the Apple Watch, not iPhones. The new iPhones won’t launch until October, Bloomberg News has reported.

In an earlier report, Bloomberg states that Apple is planning to launch its next-generation Apple Watch, Series 6, and a new “Apple Watch SE” which will replace the Series in the lineup. Apple is reportedly aiming to take on Fitbit with the launch of its new lower-cost model.

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Sami started falling in love with Apple in 2010 with the iPhone 4S. As a registered developer, he deeply admires the world of Apple. Sami is an aspiring journalist, writer, and actor. He also has devoted his life to sharing his passion and knowledge with others around the world.