Earlier today Apple revised its App Store Review Guidelines to technically allow streaming gaming services such as Microsoft’s Xlcoud and Facebook Gaming to be released on the App Store. The change Apple outlined today would mean that every game released one either streaming service would have to be vetted as normal apps.
Despite the change in tone from Apple, Microsoft isn’t impressed, the company told The Verge:
“This remains a bad experience for customers,” says a Microsoft spokesperson in a statement to The Verge. “Gamers want to jump directly into a game from their curated catalog within one app just like they do with movies or songs, and not be forced to download over 100 apps to play individual games from the cloud. We’re committed to putting gamers at the center of everything we do, and providing a great experience is core to that mission.”
Apple under its new rules would require each game that is offered to be reviewed, and therefore available for download as normal apps on the App Store. Microsoft in its statement makes it clear that isn’t the experience it wants for its customers. Microsoft and presumably Facebook both want users to be able to stream games right from within the app as part of their curated catalog.
Microsoft also raises the point that Apple does not review each TV show, movie, or song provided by Netflix, Disney+, or Spotify on the App Store. Apple does treat gaming apps differently in large part thanks to the vast amount of in-app purchases made through games for coins, levels up, etc… and Apple’s own interest with Apple Arcade.
Microsoft did not say if it will follow Apple’s new policy and Facebook has yet made a comment in relation to Facebook Gaming.