Following in the footsteps of its parent company Facebook, Instagram is now raising concern over iOS 14’s new privacy crackdown on ad-tracking for users. Announced at dub-dub (WWDC) 2020, developers will now be required to ask users for their permission to opt into ad-tracking across apps and websites. While Apple has always provided users the feature to opt-out in the past, iOS 14 requires their explicit approval.
After Facebook raised concern over how its ad business would take a massive hit due to their expectation for the majority of users opting out of the feature, Apple announced it would delay its rollout. Apple hopes the delay in the feature will give advertisers and companies more time to prepare alternative methods.
Despite the extra time, concern still remains. In an interview with CNBC Squak Box yesterday, Instagram CEO Adam Mosseri said the company will push back on the planned change in iOS 14 and raised concerns over its long-term impact.
“If the ecosystem changes in a way that advertisers can’t really measure their return on investment, that’s really going to be, yes, somewhat problematic for our business, but it’s going to be problematic for all the big ad platforms roughly equally, so I’m not that worried about it over the long run,” he said.
“It’s going to be much, much more problematic for all the small businesses,” he said. “There are millions of them out there that rely on us to target customers and to reach those customers. Particularly during a pandemic when they’re hurting.”CNBC Squawk Box
Mosseri adds that Instagram and others must make their point clear about Apple to policymakers and the public, saying that the tech-giant has “an immense amount of power”. The CEO also made it clear that he wants users to have control over their data along with transparency over how it’s being used while also not hurting its business model
“They can just decide we can’t launch new apps at any given moment. We’ve seen a series of articles and even some lawsuits and their influence and power over developers over the last couple months.”
“We believe that there’s a way to be really responsible and give people control over their data and transparency into their data but without cutting off our understanding and therefore operating blind,”CNBC Squawk Box
The CEO of the $100+ billion company is indirectly alluding to Apple’s ongoing feud and lawsuit with Epic Games over what Epic is calling unfair and monopolistic behavior in regards to the App Store.