Apple is stepping up its competition against Fitbit, today launching a new cheaper-model of the Apple Watch called the “Apple Watch SE”. Priced at $279, the new option is a low-cost option for customers looking to join the Apple Watch train but also not willing to cough-up the +$300 price tag of its flagship models.
The new Apple Watch SE sports a Series 4 design, retaining the beloved form factor and display size as the previous model. The new watch features a 30% larger display compared to the Series 3 with up to 2x faster performance. It’s powered by the S5 chip, the same chip offered in the Apple Watch Series 5. with dual-core processors. The new Apple Watch SE features similar sensors like the Apple Watch Series 6 such as the accelerometer, gyroscope, and always-on altimeter for improved fitness tracking.
There are some cutbacks however, the new watch removes ECG and the always-on-display functionality in order to lower cost. In compensation for the losses, Apple says the new always-on altimeter provides real-time elevation data allowing for the detection of small elevation changes above ground level. The new watch will come with watchOS 7, being released alongside iOS and iPadOS 14 on Wednesday, September 16th.
The Apple Watch with GPS only starts at $279 and the GPS + Cellular variant starts at $329 available beginning on Friday, September 18th, and open for pre-orders today. Alongside the new watch Apple announced brand new the Solo Loop and Braided Loop watch bands available in October, compatible with the Series 4 and later.