Apple will launch a cheaper “Apple Watch SE” model later today at its Special Keynote address, Bloomberg, and others reports. The new model will be aimed at taking on Fitbit’s line of low-cost wearable devices in a bid to increase Apple Watches’ market share.
The new watch will reportedly dispense of the ECG, will feature a Series 4 design, no always-on display, and an M9 chip. The new watch will reportedly replace the Series 3 in the lineup which is currently priced at $199 for the base model and goes up to $299 depending on the configuration.
According to Jon Prosser, this new “Apple Watch SE” will cost $279, placing it just a tad-below the Series 3’s highest configuration, but significantly below the Series 5’s $399 price tag. The new watch given its revamped design from Series 4 which includes a larger and more vivid display vs. Series 3 will be a hard bargain to beat.