“Apple Watch SE” to cost $279 says renowned leaker

apple watch se costin 279 rect

Apple will launch a cheaper “Apple Watch SE” model later today at its Special Keynote address, Bloomberg, and others reports. The new model will be aimed at taking on Fitbit’s line of low-cost wearable devices in a bid to increase Apple Watches’ market share.

The new watch will reportedly dispense of the ECG, will feature a Series 4 design, no always-on display, and an M9 chip. The new watch will reportedly replace the Series 3 in the lineup which is currently priced at $199 for the base model and goes up to $299 depending on the configuration.

According to Jon Prosser, this new “Apple Watch SE” will cost $279, placing it just a tad-below the Series 3’s highest configuration, but significantly below the Series 5’s $399 price tag. The new watch given its revamped design from Series 4 which includes a larger and more vivid display vs. Series 3 will be a hard bargain to beat.

Apple Terminal will be covering Apple’s Special Keynote live on Twitter @AppleTerminal, and right here on appleterm.com. Follow along for live updates, breaking news, analysis, insight, and more.

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Sami started falling in love with Apple in 2010 with the iPhone 4S. As a registered developer, he deeply admires the world of Apple. Sami is an aspiring journalist, writer, and actor. He also has devoted his life to sharing his passion and knowledge with others around the world.