Apple Inc. has stopped selling headphones and wireless speakers from rivals including Sonos Inc., Bose Corp. and Logitech International SA as the company gears up to launch its own new audio products.
The Cupertino, California-based technology giant has long sold third-party hardware on its website, one of the largest e-commerce operations in the world. All headphones and speakers from Bose, speakers from Logitech’s Ultimate Ears brand and Sonos’s latest smart speaker disappeared from Apple’s online store at the end of last month, according to checks by Bloomberg.
Employees at Apple’s physical retail locations were also instructed to remove the products for sale at stores in recent days. Shares of Sonos fell as much as 7% in extended trading following the news.Bloomberg
Bloomberg previously reported that Apple was working on its own high-end over the ear headphones, being dubbed the “AirPods Studio“. The new headphones will join an expected larger line of new audio products from the tech-giant including a smaller version of the HomePod that could be announced as soon as next week.
Apple will announce its iPhone 12 lineup this month, as confirmed by Jon Prosser, and even Apple themselves. The launch of the AirPods Studio, alongside the companies Tile competitor, “AirTags” at an event this month is highly likely, with a formal invitation possibly being sent out on Tuesday, October 6th, 2020.
The AirPods Studio according to renders provided by Jon Prosser, based on real images show a unique design, with an inner mesh and according to Bloomberg, certain parts will be able to be swapped in and out. As for quality, it’ll feature Apple’s noise cancellation technology from the AirPods Pro, and as expected, superior sound quality. What remains to be tested is their comfort, ease of use, and final design.
As for ease of use, 9to5Mac discovered code that hints at automatic ear detection and like the current AirPods lineup, automatic playback detection. The headphones will reportedly be able to detect when it is around your neck and when it is over your ear, allowing for automatic pause and playback accordingly.