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Today Apple officially announced its 2020 Special Keynote event which will take place on October 13th at 10 AM PT, live-streamed straight from Apple Park to millions around the world. This event will be the biggest event for Apple this year and will include the launch of the iPhone 12, and a likely appearance of the AirPods Studio and AirTags.
While Apple usually launches its new iPhones at an event in September, this years Sept. event was focused on the Apple Watch Series 6, Apple Watch SE, 4th gen. iPad Air, and the 8th gen. iPad. The delay of the iPhone 12’s announcement was confirmed by Apple themselves during its Q3 earnings call. Furthermore, long lists of reports throughout the summer concluded that Apple suppliers impacted by the COVID19 pandemic would not be able to meet a September launch.
This year’s iPhone will include the biggest design change for the iPhone since the iPhone X. While its main design language is staying the same, this year the iPhones are rumored to feature flat edges. The flat edges will be a throwback to the pre-iPhone 6 days where the edges of the phone were flat, instead of curved. To those who miss the iPhone 4 design, the change will be a welcomed change.
In total there will be 4 iPhone 12’s this year; iPhone 12 mini, iPhone 12, iPhone 12 Pro, and an iPhone 12 Pro Max. Each will feature a flat-edged design, 5G capabilities, and different screen sizes. The iPhone 12 mini, the smallest of the lineup will feature a 5.4-inch display, and according to Apple analyst Ming Chi-Kuo, it’ll also feature a smaller notch. The “iPhone 12,” the standard model will feature a 6.1-inch display, and share a dual camera setup with the “iPhone 12 mini”.
The iPhone 12 Pro is expected to come with a 6.1-inch display and a triple camera setup including LiDAR. The highest-end model, the iPhone 12 Pro Max will have a 6.7-inch display and share that same triple camera setup as the iPhone 12 Pro. Despite hopes and dreams, none of this year’s iPhone models will feature ProMotion or a 120Hz display according to Jon Prosser, and others.
The camera system across the board will focus on improved low-light performance, improved portrait pictures thanks to LiDAR, and higher optical zoom for the telephoto lens, according to EverythingApplePro. However, the specific design of the camera setup for the iPhone 12 Pro and Pro Max remains unknown. Different concepts imagine a LiDAR sensor resting below the telephoto lens, while others imagine a sensor out of the “camera bump” completely.
Of course, as with every new iPhone a significant boost in performance is expected and this year the iPhone 12 will feature the A14 chip. Apple announced the 4th gen. iPad Air with the A14Z chip, a sub-type of the main A14 chip will ship with the iPhone 12. Over the A12 chip, Apple says the new A14Z chip is 40% faster in CPU performance and 20% in GPU performance.
Other than the new iPhones, Apple could announce its rumored over-the-ear headphones called the “AirPods Studio”. This week Bloomberg reported that Apple no longer sells 3rd party headphones and wireless speakers on its online, or physical retail stores. Apple stopped selling Fitbit prior to the launch of the Apple Watch, so the timing ahead of Apple’s decision to pull the plug on products from Bose, Sonos, and others is definitely telling.
The Special Keynote event will take place on October 13th at 10 AM PT. A live stream will be available on Apple’s website and YouTube page. Additionally, Apple Terminal will be providing live coverage here and on our Twitter, @AppleTerminal.