The latest indication of such impending announcement comes from notorious leaker Jon Prosser, who despite misreporting an iPad and Apple Watch launch via a press release earlier last month, has accurately reported dates for other events and products. According to Jon, Apple’s formal invitation for the event will be sent out later today, Tuesday, October 6th.
With an invitation likely coming out today, it would set it on par with the announcement of Apple’s “Time Flies” event which was announced just a week prior to showtime. Typically, members of the media, avid Apple fans, and the general public need sufficient time to make travel arrangments to Cupertino for an in-person event, but not this year. Given the nature of events due to COVID19, Apple is able to announce an event a week before Tim Cook takes the stage, instead of two or three.
Apple will undoubtedly announce its iPhone 12 lineup, which will consist of 4 models, an iPhone 12 mini, iPhone 12, iPhone 12 Pro, and the iPhone 12 Pro Max. Each will sport an updated design with flat edges, 5G capabilities, improved cameras, and the A14 chipset. What remains to be seen for certain are each of the model’s distinct capabilities, which will likely boil down to specific camera features and LiDAR.
What also remains to be seen is what other products may make an appearance. This week Bloomberg reported that Apple has stopped selling 3rd party headphones and wireless speakers on its online and physical retail stores. This comes on the backdrop of speculation that the companies over-the-ear headphones, the “AirPods Studio” will make an appearance next week. Jon Prosser added fuel to the fire stating that the removal of 3rd party products is logical given the 1st batch of AirPods Studio mass production ends this month and that a launch is “imminent”.
The two wildcards are the announcement of AirTags, and a smaller version of the HomePod, unofficially being called the “HomePod mini”. A report in August suggested that AirTags will launch alongside the iPhone 12 at a virtual keynote in October. Mass production for AirTags has also reportedly begun, and 3D concepts indicate the design has been finalized.
For live updates on the news of the day, and any developments around this year’s iPhone 12 keynote, follow us on Twitter @AppleTerminal.