If you’re anything like me you probably have at least 3 Apple chargers laying around your house, whether from the purchase of your iPhone, iPad, or Apple Watch. If you’re also anything like me, you don’t always use all of them, instead some just end up collecting dust.
That abundance of chargers presents itself as a unique opportunity for Apple. In 2013 Apple launched its iPhone trade-in program that allows customers to give in their older iPhones in exchange for credit they can use towards a newer one. It’s a part of Apple’s overall environmental strategy to ensure that its products are recycled and reused in whatever way possible while still offering customers incentives to upgrade their devices.
It’s a smart program and has become largely popular with customers. Personally, I plan on trading in my iPhone X for credit towards the iPhone 12 Pro, it’s not only good for Apple and the environment, I get a new iPhone at a cheaper price without losing anything. While that’s great and I’ll take the discount, I also have all those chargers still laying around the house, doing nothing, collecting dust.
Moving forward, the iPhone 12 and all other iPhones will not ship with a charger or headphones. Apple says it’s to save the environment, true on the surface, it’s hard to believe. If Apple truly wanted to help the environment and still provide customers with more reasons to purchase new products, it would create a trade-in program for its chargers just like it has for its iPhones.
Trade-in an extra charger you have? Get $30 off your next purchase.
Such a program would firstly get these chargers out of circulation and out of people’s homes in preparation for the portless iPhone and an all-wireless future. Secondly, it would allow Apple to recycle the chargers. I’m not a recycling expert, I’m not sure if Apple’s chargers can be recycled, but certainly, there must be something Apple could do if it were to collect extras.
Just to clarify, I’m not against Apple’s decision to remove the chargers from the iPhone boxes. it was anticipated when the company did the same thing with the Apple Watch Series 6 and Apple Watch SE. It’s a smart move for the long term amid the rumored rebirth of AirPower. Plus, the introduction of MagSafe on the iPhone proves that Apple is aiming to make the iPhone experience wireless from start to finish.
Everyone loves discounts. In a world where a charger trade-in program exists, Apple would be able to give customers discounts, while still benefiting itself from recycling or reusing materials.