Apple has launched Apple Music TV, providing 24 hour curated livestreams of popular music videos and exclusive content, Variety reports. Per the report:
Apple Music TV will be available to U.S. residents only on the Apple Music app and the Apple TV app. It can be found at apple.co/AppleMusicTV and in the browse tab in the Apple Music and Apple TV app.
The service premiered Monday morning (Oct. 19) with a countdown of the top 100 all-time most-streamed songs in the U.S. on Apple Music. On Thursday (October 22), it will celebrate the upcoming release of Bruce Springsteens’s “Letter to You” album with an “all day Bruce takeover” featuring music-video blocks of his most popular videos, an interview with Zane Lowe, anchor of Apple Music’s radio station, and a special livestream fan event.
The new addition to Apple Music is the newest move for the tech-giant into the music video space which has largely been combined by YouTube and others. Apple says that customers can expect to se Apple Music 1 radio host Zane Lowe making appearances on the channel and will premiere new videos every Friday.