In a note today Apple analyst Ming-Chi Kuo follows up on a note prior to Apple’s “Hi, Speed” event where he stated that the 6.1-inch iPhone 12 would be the most popular model in the new lineup. In his new today, Kuo says that demand for the iPhone 12 Pro has been better than expected and that China accounts for 35-45% of global demand.
Providing specific numbers, Kuo says that pre-orders for the iPhone 12 and iPhone 12 Pro reached between 1.7 and 2 million units within 24 hours on Friday. In comparison to last year, the iPhone 11 had 500,000 to 800,000 pre-orders. Kuo says that as for the standard iPhone 12, pre-order demand is lower than expected due to the reduced price of the standard iPhone 11.
As for specific sales volume, Kuo estimates that volume sales of the iPhone 12 and iPhone 12 Pro within the first weekend was 7-9 million. Looking ahead to November 6th when the iPhone 12 mini and the iPhone 12 Pro Max go live for pre-orders, Kuo is expecting those numbers to be lower than this weeks.
Originally Published on October 10th
In his latest investors note obtained by Apple Terminal, Apple analysts Ming Chi-Kuo says that the dual-lens, 6.1-inch iPhone 12 will be the most popular model out of the 3 different variants in the iPhone 12 lineup.
Kuo says in the note that while the new iPhones will feature 5G support, limited support for it around the world will mean the price of the new handsets will remain the biggest factor for potential buyers. Despite the pandemic, Kuo predicts that iPhone 12 shipments will be between 80 and 85 million in Q4 of 2020 compared to 75 million for the iPhone 11 in Q4 of 2019.
According to Kuo, the percentage of iPhone shipments in the iPhone 12 lineup will be 20-25% for the iPhone 12 mini, 40-45% for the 6.1-inch iPhone 12, 15-20% for the iPhone 12 Pro, and 15-20% for the iPhone 12 Pro Max.