In a brand new interview with Reuters, Apple’s Senior Vice President of Retail and People, Deirdre O’Brien says that Apple will expand its “Express” retail experience to 50 locations across the US and Europe by the end of December, as Reuters reports:
The new “Express” stores give Apple another option in areas where troubling COVID-19 rates might force it to consider reducing service to curbside pickup.
That option does not work as smoothly for Apple stores in shopping malls or busy downtown shopping districts where the “curb” may be far away from the storefront, said Deirdre O’Brien, senior vice president of retail and people at Apple.
Apple currently has about 20 such stores in the United States and Europe and plans to expand to 50 across the two regions by the end of the month, she told Reuters.
The new experience will easily and safely allow customers to pick up their orders while maintaining all proper COVID19 protocols and safety measures. The experience will also come into play ahead of the holiday seasons which is typically Apple Stores’ most busiest time of year.