The iPhone 12 and iPhone 12 Pro with 5G, an updated design, new cameras, and LiDAR are seeming to settle in well with Indian customers. The new phones have apparently set a record for pre-order numbers according to sources reported by ZeeNews.
The report states that sources told IANS or the Indo-Asian News Service that pre-order numbers “are super high,” but nowhere does it provide any specific number. Apple analysts Ming-Chi Kuo provided estimates that pre-orders for the new handsets reached 1.7-2 million internationally within 24 hours on October 13th.
The high pre-orders in India are mostly driven by the high turnover rate of customers trading in their older iPhones, and carrier offers. As the report explains:
According to industry experts, amid the rapidly transforming economic realities wrought by the pandemic, Apple seems to be potentially replicating a similar success with the iPhone 12 series that it enjoyed with the iPhone 11 cycle.
“With more iPhone users looking for an upgrade from their older-generation iPhones, Apple’s decision to reinvigorate its new product line-up across price-points is helping it,” Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR, told IANS.
He added that the iPhone 12 is benefiting from “revenge buying” by premium homebound iPhone loyalists and aspirants alike.
India has been an increasingly important market for Apple. But, the high prices for the new handsets driven by high government-imposed taxes make it harder for many customers to look for the new phones as a reasonable purchase option. You can learn more about the new iPhones and their prices in India here.