Apple helps to make consumers more aware of privacy data being used by apps

Privacy Nutrition Labels rect

Apple announced to developers today that beginning on December 8th, new apps and app updates submitted to the App Store must contain the privacy “nutrition label” that was introduced during this years WWDC.

Privacy policies from developers have been a mess since their inception, and most users are not aware of what data is being collected from them in apps, and in an age of data breaches, they need to be aware of what is being collected. Apple saw this as a problem, and in traditional Apple fashion, they want to provide a fix. At WWDC in June, Erik Neuenschwander, Apple’s director of user privacy, explained how the companies current approach and future plan differ, and where the inspiration for the new plan was found.

Today, we require that apps have a privacy policy. Wouldn’t it be great to even more quickly and easily see a summary of an app’s privacy practices before you download it? Now, where have we seen something like that before? For food, you have nutrition labels; you can see if it’s packed with protein or loaded with sugar, or maybe both, all before you buy it. So we thought it would be great to have something similar for apps. We’re going to require each developer to self-report their practices.

Excerpt from Apple’s WWDC 2020 Special Event Keynote

These new features and rules for developers were met with immediate backlash from their advertisers who believe it will make it more difficult to provide targeted ads to users. Facebook even released a blog post for how it is anticipating this change will affect their revenue model.

Apple has a full list of data types that will require disclosure in the new labels, and you can check that list out here.

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Zach
In 2006, with his first ever Apple purchase of an iPod Nano, sparked his curiosity and love for the revolutionary company. Flash forward 14 years, Zach is a 27 year old Ohio native who traveled across country to live in Sin City where he is an active Apple enthusiast and tech connoisseur. It is his passion to know and learn everything Apple and be part of the lifestyle that is to think different. With the eye for design, the passion for writing, and the knowledge of all that is Apple - he is making his mark on all that is possible.