Apple announced to developers today that beginning on December 8th, new apps and app updates submitted to the App Store must contain the privacy “nutrition label” that was introduced during this years WWDC.
Privacy policies from developers have been a mess since their inception, and most users are not aware of what data is being collected from them in apps, and in an age of data breaches, they need to be aware of what is being collected. Apple saw this as a problem, and in traditional Apple fashion, they want to provide a fix. At WWDC in June, Erik Neuenschwander, Apple’s director of user privacy, explained how the companies current approach and future plan differ, and where the inspiration for the new plan was found.
These new features and rules for developers were met with immediate backlash from their advertisers who believe it will make it more difficult to provide targeted ads to users. Facebook even released a blog post for how it is anticipating this change will affect their revenue model.
Apple has a full list of data types that will require disclosure in the new labels, and you can check that list out here.