IDC released a report today analyzing the number of smartphones shipped in China in the third quarter of 2020. With several major manufactures delaying their flagship launches due to the COVID-19 pandemic, this was to be expected.
Between all brands, total smartphone sales were down 14.3 million units, or 14.3% from last year. With the top 5 manufactures, Huawei and Apple shipped their annual flagship launches in the fourth quarter instead of the third quarter like in years past. Analysts expect Apple to maintain their position in the market however due to the popularity of the iPhone 11 series and the support of the “Double Eleven” promotions in the fourth quarter.
Also, with the iPhone 12 and 12 Pro reservations exceeding 2.3 million units within China, and the newly available for preorder iPhone 12 mini and iPhone 12 Pro Max, Apple may see its marketshare rise. Especially with the introduction of 5G within this years lineup, which was a standard in the Chinese market that Apple took a slower approach of adopting.